The New York Times has published an article "Explaining Londoners." Some of it's pretty good. The NYT advises that it's possible to make a snap judgement about a Londoner from what newspaper he of she reads. I especially like the description of Express readers.
The Daily Telegraph
Older conservatives who mourn the loss of the empire by placing cricket before family. Last truly happy on D-Day.
The Guardian (or The Observer on Sundays)
Bikram-practicing middle-class liberals preoccupied with ending all wars and rolling their own cigarettes.
The Times of London
Definitely a member of the political and corporate elite; fancies him-or herself as tolerant; has zero middle-class friends.
Slightly depressed and overeducated underachievers who are really worried about the environment.
The Daily Mail
Middle-class housewives who live in fear of rising house prices, Elton John and Gypsies. Loves: Lady Thatcher, talented-pet stories and George Clooney.
The Daily Express
Intolerant, easily outraged and yet to recover from Lady Diana’s death. Constant fear of terrorist attack is blunted by gin and reality TV.
The Daily Mirror
A really great night out starts with binge drinking at the greyhound track.
Beloved by working-class conservatives eager to read a tabloid that goes for the jugular whether the topic is politics, soccer or topless women.