Props to Heydon, Will and Joe and the rest of the Don't Panic Team for their stunt film to raise awareness about mental health issues. The descrimination-busting stunt was launched to remind people that plenty of Britain's finest leaders (and all-round good eggs like Florence Nightingale) were plagued by mental illness but it did not stop them achieving loadsa stuff (like winning a World War).
The cheeky stunt worked; the mainstream meedjah picked up on it and ran pic's of Churchill & co. in straitjackets.
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