Moontime: new concept of time

Does your watch struggle to keep the time? Find yourself running late?
Fret not for you can drop off the grid and start adopting the new concept of moontime with a moonwatch.
The moontime watch has been invented by The Emotion Lab. Here's the hippy blurb:
The moon has been a guide and object of admiration and mysticism during thousands of years. Agriculture, fertility, tidal patterns, human behaviour and many other activities have been linked to the different moon phases.
Moonwatch has been designed to establish a relationship between the moon cycle and a person’s emotional states. It’s a new concept of time based on nature which invites people to reflect upon and gain a closer understanding of their mood and daily life on earth.
I'm sold although fear my mood might dip a little when it passes through total blackout!
Via Cool Hunting