NEW DAWN: wake up and smell the drones raghead!

Consumers get bored quickly. They long to see things freshened up with a re-brand. Check out my recent post on how Greggs the baker is changing up its game to keep ensnaring unwitting fatties.

With this in mind, U.S. army supremo General David Petraeus has fired off an exciting memo to other war jocks telling them that the shitfight in Iraq has a brand new moniker: NEW DAWN.

I think it sounds effing great. I was getting dead bored of the current title - OPERATION IRAQI FREEDOM - and NEW DAWN is wonderfully contemporary. It makes me think of how awesomely satisfying it is when the marines blow up all the Na-Vi in Cameron's "Avatar."

Via Huffington Post